Globus Education Systems is seeking a highly motivated and results-oriented Digital Marketing Officer to join our team! In this exciting role, you will play a key part in developing and executing strategic digital marketing campaigns to attract potential students and promote our diverse range of study abroad programs.
About Us:
Globus Education Systems is a leading provider of high-quality study abroad programs, empowering students to achieve their academic and professional goals in exciting international locations. We offer a variety of programs, from language immersion and cultural exchange to degree programs and work placements.
Who You Are:
- You are a digital marketing enthusiast with a proven track record of success in driving online engagement and website traffic.
- You possess a strong understanding of various digital marketing channels, including search engine optimization (SEO), social media marketing (SMM), email marketing, and pay-per-click (PPC) advertising.
- You are an analytical thinker with the ability to track campaign performance and identify areas for improvement.
- You are a creative problem solver and enjoy staying up-to-date on the latest digital marketing trends and technologies.
- You are an excellent communicator with a knack for crafting compelling content and managing online communities.
- You are a team player who thrives in a fast-paced and collaborative environment.
Responsibilities:
- Develop and execute comprehensive digital marketing campaigns across various channels (SEO, SMM, email marketing, PPC) to promote our study abroad programs and reach a wider audience of potential students.
- Conduct keyword research and optimize website content and landing pages for search engines (SEO) to improve organic traffic and visibility.
- Manage social media accounts (Facebook, Instagram, etc.) by creating engaging content, scheduling posts, and fostering online communities.
- Develop and implement email marketing campaigns to nurture leads, promote programs, and drive conversions.
- Manage and optimize PPC advertising campaigns on platforms like Google Ads to generate qualified leads and website traffic.
- Analyze website traffic data and campaign performance using analytics tools (Google Analytics) to identify trends, measure ROI, and make data-driven recommendations.
- Stay abreast of the latest digital marketing trends and technologies and identify opportunities to improve our online presence.
- Collaborate with the content marketing team to ensure all digital marketing efforts are aligned and deliver a cohesive message.
- Work with the web development team to optimize the user experience and functionality of our website.
- Contribute to the overall success of the company’s marketing goals by generating qualified leads and driving online conversions.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field (Master’s degree preferred).
- Minimum 2-3 years of experience in a digital marketing role.
- Proven experience in developing and executing successful digital marketing campaigns across various channels (SEO, SMM, email marketing, PPC).
- Strong understanding of SEO best practices and content optimization techniques.
- Working knowledge of social media marketing platforms and content creation strategies.
- Experience with email marketing platforms and campaign management tools.
- Experience with Google Analytics or similar web analytics tools.
- Excellent written and verbal communication skills.
- Excellent analytical and problem-solving skills.
- Ability to work independently and manage multiple tasks simultaneously.
- A passion for education and the study abroad experience (a plus).
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing industry.
- Be part of a team passionate about helping students achieve their academic dreams abroad.
- Work in a fast-paced and results-oriented environment.
- Gain valuable experience in all aspects of digital marketing.
To Apply:
Please submit your resume, cover letter outlining your interest in the position, and any relevant writing samples to jobs@globusedusystems.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.