Globus Education Systems is seeking a talented and creative Content Marketing Specialist to join our dynamic team! In this role, you will play a crucial role in developing and executing content marketing strategies that attract, engage, and convert potential students seeking life-changing study abroad experiences.
About Us:
Globus Education Systems is a leading provider of high-quality study abroad programs, empowering students to achieve their academic and professional goals in exciting international locations. We offer a diverse range of programs, from language immersion and cultural exchange to degree programs and work placements.
Who You Are:
- You are a passionate storyteller with a knack for crafting compelling and informative content.
- You possess excellent writing skills with a strong command of grammar and style.
- You have a deep understanding of SEO best practices and the ability to optimize content for search engines.
- You are familiar with social media marketing and understand the importance of creating engaging content for various platforms.
- You are a data-driven individual who enjoys analyzing content performance and identifying areas for improvement.
- You are a team player with excellent communication and collaboration skills.
- You have a genuine interest in international education and the benefits of studying abroad.
Responsibilities:
- Develop and create high-quality content (blog posts, articles, website copy, infographics, videos) that informs and educates potential students about our study abroad programs, destinations, and the overall benefits of studying abroad.
- Conduct keyword research and optimize content for search engines (SEO) to improve organic traffic and visibility.
- Manage the content calendar and editorial workflow, ensuring timely and consistent content publication.
- Collaborate with other departments, such as marketing, sales, and program development, to ensure content aligns with overall business goals.
- Stay up-to-date on industry trends in content marketing, social media, and international education.
- Analyze content performance using website analytics tools and identify areas for improvement.
- Assist with the development and implementation of social media content strategies to promote content and engage with potential students.
- Contribute to the overall success of the company’s marketing efforts by providing content that attracts qualified leads and drives conversions.
Qualifications:
- Bachelor’s degree in Journalism, English, Marketing, Communications, or a related field (Master’s degree preferred).
- Minimum 2-3 years of experience in content marketing or a related field.
- Strong writing and editing skills with a proven ability to create engaging and informative content.
- Solid understanding of SEO best practices and content optimization techniques.
- Working knowledge of social media marketing trends and platforms.
- Experience with content management systems (CMS) a plus.
- Excellent analytical skills and experience with website analytics tools.
- Excellent communication, collaboration, and organizational skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- A passion for international education and the study abroad experience.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing industry.
- Be part of a team passionate about helping students achieve their academic dreams abroad.
- Work in a fast-paced and creative environment.
- Gain valuable experience in content marketing, SEO, and social media.
To Apply:
Please submit your resume, cover letter outlining your interest in the position, and any relevant writing samples to jobs@globusedusystems.com
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.